I thoroughly enjoyed reading this book from Richard Branson. This is a good inspirational and motivating book that is very easy to read. I knew that there were a number of Virgin companies prior to reading this book, however I was not aware of how many different industries Virgin is involved with (music, mobile, space travel, planes, trains, finance, health clubs, …).
The culture of Virgin is a key component of the why the Virgin companies have been successful. Whilst there is not a step by step guide for how to build a successful company, there are many useful insights and lessons learnt. Caring and Encouraging your people, Customer-focus, Innovation, Embracing leadership, Fun, Learning from mistakes and Social Responsibility are key attributes I now associate with the Virgin brand.